New data has discovered the highest-earning wives and girlfriends of this year’s Super Bowl, with Taylor Swift crowned top.
Expert reviewers in iGaming, Lucky Gambler, used an influencer marketing calculator to analyze the social media earning potential of 34 of the most followed wives and girlfriends of the Kansas City Chiefs and the San Francisco 49ers. The WAGs were then ranked to determine which can earn the highest amounts on Instagram.
Taylor Swift tops the list as the most influential WAG, with the ability to earn up to an eyewatering $636,700 per sponsored post. Since Taylor and Kansas City Chief tight end Travis Kelce officially confirmed their romance, the pair have become one of the hottest couples on the globe. Some believe that Taylor has become a lucky charm for the Chiefs, as her presence at their games has often seen the team win. Travis will be hoping that she can bring some of that good luck to the Super Bowl this year.
Read: Searches For ‘Travis Kelce Fashion’ Soars Ahead Of The Super Bowl
Taking second place is Olivia Culpo, with the potential to make up to $30,800 per post. Olivia is the fiancée of 49er running back Christian McCaffrey. The American beauty won the Miss Rhode Island competition in 2012 before going to win Miss USA 2012, and then Miss Universe 2012. Adding to her already impressive accomplishments, Olivia has played the cello in Rhode Island’s most prestigious orchestras.
Next in the rankings is Brittany Mahomes, in third place, with an earning potential of up to $13,300 for a single post. Retired soccer player and sports team owner Brittany is married to Chiefs quarterback Patrick Mahomes. The high school sweethearts tied the knot in 2022 and have since had two children, a daughter and a son.
Kristin Juszczyk, married to 49ers fullback Kyle Juszczyk, ranks fourth overall, with an earning potential of up to $8,400 per post. The fashion designer has recently partnered with the NFL, allowing her to use its logo on the football jersey puffer jackets she creates. Taylor Swift was spotted sporting a specially crafted Kansas City Chiefs puffer jacket by Kristin, causing a social media frenzy and presenting Kristin with an unparalleled marketing chance.
Read: Las Vegas Chapel Offers FREE WEDDING To Couples Named Taylor And Travis On Super Bowl Sunday
Taking the fifth spot is Mindy Armstead, who can make up to $5,200 for one post. Mindy is married to 49ers defensive tackle, Arik Armstead. She has her own busy schedule as she works as a psychiatrist whilst juggling the demands of being married to a busy sports star and raising two children. The couple founded the Armstead Academic Project in 2019 which aims to guarantee equal access to essential resources for all students regardless of their socioeconomic backgrounds.
Sixth place goes to Mahogany Jones, as she can earn up to $3,100 per post. Mahogany, who is a math graduate, has been with 49ers wide receiver Samuel Deebo throughout his NFL career. The couple, who were first linked in 2019, now share a son together. Mahogany once had her own clothing brand called Shades of Mahogany, which no longer appears to be active and now works as a model and influencer.
In the seventh spot is Claire Kittle, who can earn up to $2,800 for a post. Claire and her husband, George Kittle of the 49ers, met in their freshman year at the University of Iowa, and the rest is history. Claire is also an athlete, having played basketball competitively before injuries cut her career short. She has since worked as a PT and has entered bodybuilding bikini competitions. The pair are also big comic book and video game fans and can often be seen dressing up as their favorite characters on social media.
Read: Patrick Mahomes To Make His 4th Super Bowl Start, Tying Him For 3rd In The Game’s History
Chariah Gordon takes eighth place, with the capacity to make up to $2,500 per post. Chariah and Mecole Hardman Jr., who plays as wide receiver for the Chiefs, welcomed their first child on the day of the Super Bowl in February last year. Before being linked with Mecole, Chariah released two songs and performed her music in Texas and China. Since then, the mum-of-one has founded her own skincare brand called The GLO Collection, which aims to help blemish and acne prone skin.
Seizing the penultimate place in the rankings is Sydney Warner, who can earn up to $2,400 for a single post. The Alabama native and former Bachelor contestant first heard of her now-husband, 49ers Fred Warner, when he slid into her DMs after her appearance on the reality dating show. The pair are now married, with their own podcast, and are expecting their first baby in March 2024.
Concluding the list is Tatyanah Bass in tenth place, with an earning potential of $1,100 per post. Tatyanah is the girlfriend of 49ers tight end, Brayden Willis. The 22-year-old social media star is best known for her TikTok creations, where she has amassed a following of over 1.1 million. Her social media content showcases her life as a footballer’s girlfriend, as well as bravely raising awareness of living with depression.
Read: CBS’s Tony Romo And Boomer Esiason Rave About Chiefs Patrick Mahomes
Serhii Bielyi, Marketing Director of Lucky Gambler, commented on the findings, “The large follower counts that these WAGs have amassed speaks to the fascination surrounding WAGs and their lifestyle.
“Their statuses as symbols of glitz and luxury, as well as the glimpses they provide into their glamorous, jet-setting lives, attract attention and intrigue from the public. Some have now even gained a higher number of followers than their NFL partner, demonstrating the continuing popularity that WAGs enjoy.”
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