ATLANTA, GA. – The Atlanta Hawks welcomed a special new team member to State Farm Arena on Saturday: Matthew Hill, a Tampa native and lifelong NBA fan.
Hill is living out an extraordinary basketball fantasy through “10 Day Dream,” an immersive experience created in partnership with Michelob ULTRA, the global beer sponsor of the NBA.
Inspired by the NBA’s 10-day professional contract, “10 Day Dream” is providing Hill with a behind-the-scenes pass to life as a professional basketball player. Over ten days, from April 1-10, Hill is gaining access to pro-level coaching, traveling with the team, and connecting with Hawks players and staff – all while experiencing the lifestyle of an NBA pro.
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Michelob ULTRA and the Atlanta Hawks collaborated to give Hill this unique opportunity. Hill’s experience includes arriving at games in a luxury vehicle, showcasing his “ULTRADrip” gameday outfit, warming up with the team, and running onto the court in a custom Hawks jersey.
The “10-Day Dream” contest was conceived by Michelob ULTRA to offer fans “superior access” to their favorite sports.
According to Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, the initiative is about “giving fans the chance to experience the dream so many of them have had since they first stepped onto a court.”
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Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks, expressed his excitement about the partnership, stating that the opportunity would provide a lucky fan with “one of the most unique experiences that all of sports can offer.”
Michelob ULTRA also runs the Courtside sweepstakes throughout the season, giving consumers 21+ the chance to win NBA prizes, including VIP experiences and memorabilia. They also have a Courtside SMS insider program for more chances to win.
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