Ford Motors has joined a growing number of U.S. corporations in scaling back its diversity, equity, and inclusion (DEI) initiatives. In an internal memo, Ford CEO Jim Farley stated that the company will no longer participate in external culture surveys, use hiring quotas, or tie compensation to diversity goals.
The move comes after other major corporations like Lowe’s, Harley Davidson, and Brown-Forman have made similar changes to their DEI policies.
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Some companies, including American Airlines, BlackRock, and JPMorgan Chase, have revised their DEI language to be less race-based following threats of discrimination lawsuits.
βIn the past year, we have taken a fresh look at our policies and practices to ensure they support our values, drive business results, and take into account the current landscape,β Ford CEO Jim Farley wrote in the memo.
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This trend of dialing back DEI efforts is seen by some as a response to recent controversies surrounding DEI initiatives, such as the Bud Light advertisement featuring transgender activist Dylan Mulvaney, which resulted in a significant boycott and financial losses for the company.
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