Florida continues to be a top tourist destination, with record-breaking visitor numbers in the third quarter of 2024. The state welcomed 34.6 million visitors, marking a 1.8% increase over the same period in 2023. This milestone solidifies Florida’s position as a global travel hub.
The surge was driven by 31.8 million domestic visitors, alongside 2.3 million international travelers and 582,000 Canadians. This marks the third consecutive quarter of record-breaking tourism for Florida, with the first nine months of 2024 showing an increase of 2 million visitors compared to the same period last year.
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“The Free State of Florida continues to break records for tourism,” said Governor Ron DeSantis. “It is a testament to our model, and we will continue to operate our state with common sense, fiscal responsibility, environmental stewardship, and a penchant for freedom.”
“The hard work and resilience of Floridians have been instrumental in keeping our tourism industry strong, showcasing the best of what our state has to offer,” said Dana Young, President & CEO of VISIT FLORIDA. “Governor DeSantis’ leadership has positioned Florida as a top choice for travelers, and the continued record-breaking tourism numbers reflect that.”
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Key highlights from Q3 2024:
- Domestic Visitors: 31.8 million, up 1.8% year-over-year
- Overseas Visitors: 2.3 million, up 1.9% year-over-year
- Canadian Visitors: 582,000, up 2.5% year-over-year
With continued growth in both domestic and international travel, Florida is poised to maintain its position as a leading tourist destination.
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