Florida Governor Ron DeSantis announced today that Florida welcomed a record-breaking 34.2 million visitors during the second quarter of 2024, marking a 1.7% increase over the same period in 2023 and setting a new all-time high for second-quarter tourism in the state’s history.
“Florida continues to be the top destination for tourists,” said Governor DeSantis. “These remarkable numbers are a testament to our commitment to public safety, freedom, and sensible leadership, making the Free State of Florida an even more attractive place to visit.”
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Florida remains a leader in tourism, drawing 31.5 million domestic visitors in Q2 2024, up 1.8% from last year. International visitation also saw a 1.8% increase, with 2 million overseas travelers and around 739,000 Canadians choosing Florida as their vacation destination.
“Florida continues to be the destination of choice for millions of domestic and international travelers,” said Dana Young, President & CEO of VISIT FLORIDA. “Our success is a direct result of the Governor’s freedom-first policies, VISIT FLORIDA’s strategic marketing, and the natural beauty of our state. We are dedicated to keeping Florida the top choice for travelers worldwide.”
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Key Highlights from VISIT FLORIDA’s Q2 2024 Report:
- A record 34.2 million total visitors in Q2 2024, reflecting a 1.7% increase from Q2 2023. Domestic visitors comprised 92.1% of the total, overseas visitors made up 5.8%, and Canadians represented 2.2%.
- The domestic air/non-air visitor ratio was 38.1%/61.9%, the highest air ratio for a second quarter since 2016.
- Florida airports saw a total of 29.2 million enplanements, up 5% from Q2 2023. Orlando remained the busiest airport with 7.5 million enplanements (+0.9%), followed by Miami at 7.1 million (+9.3%). Panama City (+20.1%) and Tallahassee (+16.6%) had the fastest growth in enplanements.
- Hotel room demand rose by 0.9% compared to Q2 2023.
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These record-breaking tourism figures highlight Florida’s enduring appeal, driven by its unique natural beauty, top-tier attractions, and a dedication to freedom, ensuring the state remains a premier destination for travelers seeking unforgettable experiences.
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