With Iowa being a crucial battleground state, Florida Gov. DeSantis has strategically focused his campaign efforts on winning over former President Donald Trump’s supporters.
With less than six weeks until the Iowa caucuses, DeSantis is making significant strides in gaining support from Iowa voters who previously backed Trump.
In a recent campaign ad, small business owner Anthony, a former Trump supporter, expressed his belief that it’s time to move on and highlighted DeSantis’ proven track record as Florida’s governor.
Other testimonials from Iowa voters in the ad emphasized DeSantis’ effectiveness as a leader and his commitment to border and economic policies.
The ad also featured clips of bills signed by DeSantis during his tenure in Florida. This targeted approach seeks to sway Iowa voters by showcasing DeSantis’ accomplishments and his ability to deliver on his promises.
Read: Florida Gov. DeSantis Calls Biden Impeachment Probe “Justifiable”
The Impact of DeSantis’ Family Connections
As DeSantis seeks to expand his support base in Iowa, he has capitalized on his family ties to Iowa Governor Kim Reynolds. The campaign ad concludes with a shot of DeSantis’ family on stage with Reynolds, reinforcing his connections to the state.
By aligning himself with Reynolds, DeSantis aims to signal his commitment to working closely with Iowa’s leadership and addressing the specific concerns of Iowa voters.
DeSantis’ Competitors in Iowa
While DeSantis faces a significant hurdle in Iowa due to Trump’s strong lead in polls, he is not without competition. Former Trump-era Ambassador and South Carolina Governor Nikki Haley has also gained traction, tying with DeSantis in a recent Des Moines Register/NBC poll.
Both candidates garnered 16% support, trailing behind Trump’s commanding 43% lead. However, DeSantis’ campaign is investing heavily in Iowa, reserving over $2 million for ads leading up to the caucuses, indicating their belief in the state’s significance in securing the GOP nomination.
The Role of Super PACs in DeSantis’ Campaign
DeSantis’ campaign has been supported by two prominent super PACs: “Never Back Down” and “Fight Right, Inc.”
While the former has been actively running ads in support of DeSantis, the latter is expected to take on a more significant role in future advertising efforts.
The involvement of these super PACs underscores the financial backing and organizational support behind DeSantis’ campaign, further solidifying his position as a serious contender in the race.
Voter Sentiments and Undecided Attendees
At DeSantis campaign events in Iowa, undecided attendees often find themselves torn between DeSantis, Trump, and Haley. While many favor Trump’s policies and experience, they also appreciate DeSantis’ youth and see him as a less divisive and more electable candidate.
It is worth noting that most Iowa voters who attended DeSantis events had previously supported Trump in the 2016 GOP caucuses and still consider him the frontrunner. However, some have expressed doubt about the accuracy of polls, suggesting that Trump’s lead may not be as significant as projected.
The Importance of Authentic Testimonials
Ads produced by the “Win It Back” PAC, associated with the well-funded “Club for Growth,” have featured former Trump voters criticizing him and expressing a desire for an alternative candidate.
Their approach focuses on capturing authentic testimonials from Republicans who voice their concerns about Trump’s electability. This strategy has proven effective, as non-scripted testimonials have resonated more with audiences than ads that directly attack Trump’s conservative credentials or specific issues.
The Conclusion of DeSantis’ Iowa Campaign Tour
DeSantis recently concluded his tour of all 99 counties in Iowa, allowing him to connect with voters on a personal level and address their concerns.
During his campaign events, he made pointed criticisms of the former president, highlighting his unique perspective and approach. As the campaign progresses, DeSantis will continue to emphasize his achievements as Florida’s governor, his endorsements, and his commitment to the people of Iowa.
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