Bud Light’s top executives were reportedly caught off guard by their company’s partnership with far-left transgender influencer Dylan Mulvaney, which has generated a widespread and ongoing backlash among conservatives in the beermaker’s customer base.
But as Bud Light tries to recover from this devastating PR disaster, a conservative Washington-based nonprofit seeks to ensure those on the right, unlike Bud Light’s leaders, won’t be surprised by a company going woke.
According to the Washington Free Beacon, the nonprofit, Consumers’ Research is “spending hundreds of thousands of dollars to recruit right-leaning shoppers to sign up for its ‘Woke Alerts.’”
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The firm will send text messages to its users once it detects Corporate America’s elites pandering to the progressive left.
“Many corporations are putting progressive activists and their dangerous agendas ahead of customers,” Consumers’ Research says on its website. “They’ll only succeed if we look the other way.”
That echoes comments made earlier this week by Florida Republican Gov. Ron Desantis, who said of woke companies, “If they never have any response, they’re just gonna keep doing it.”
The Free Beacon reported that Consumers’ Research recently issued updates on Jack Daniel’s and BlackRock, in addition to Bud Light.
In the news: Another All-American Brand Faces Backlash For Woke Embrace: Jack Daniels
The outlet also reported that Consumers’ Research seeks to be an influencer in its own right, offering the House Republican majority a 30-page plan to fight the left’s environmental, social, and governance, or ESG, movement.
Consumers’ Research, the Free Beacon added, seeks to “increase the knowledge” consumers have at their disposal in order “to promote the freedom to act on that knowledge.”
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