Cracker Jack Gets A Female Partner, Cracker Jill, With A Portion Of Funds From The Snack Going To Women’s Group That Supports Trans Women Competing Against Biological Ones 

The pending start of baseball season is a good time to revive the memory of the caramel-coated candy Cracker Jack – which was immortalized in the most famous song about the sport.

On Tuesday, the makers of one of America’s oldest snack foods used Opening Day as a hook to announce that their product’s famous icon, Sailor Jack, was getting a partner. No, it’s not Cracker Justin, as one might expect these days.

She’s known as “Cracker Jill.”

In a press release, Frito-Lay executives said Cracker Jill was created “to celebrate the women who break down barriers in sports,” and she will “come to life” at Tropicana Field when the Tampa Bay Rays play their opener.

“Representation matters and we are thrilled to give the young Rays fans a chance to see themselves through the Cracker Jill packaging!” Frito-Lay added in its release.

Frito-Lay also noted that Cracker Jill is the springboard to a $200,000 donation to the Women’s Sports Foundation (WSF). That is intended to aid the foundation’s work “to help girls and women across the country reach their potential in sport and life,” and to promote “gender equity.”

Setting aside that its character is nicknamed “cracker,” Frito-Lay’s Cracker Jill packaging features a contemporary, liberal-approved rainbow assortment of ethnicities.

In fact, Frito-Lay explained that it commissioned an artist who drew the artwork based on the “most represented ethnicities” in America, as defined by the Census Bureau.

Yet Cracker Jill also raises a question for Frito-Lay: Does the celebration of these barrier-busting “women” include the likes of University of Pennsylvania swimmer Lia Thomas?

Frito-Lay has gone woke in this regard before.

In 2015, Mike Huckabee, the former Republican Arkansas governor, raised a stink about the fact that the company created “Rainbow Doritos,” as its popular snack chips were colored rainbow style. One could get Rainbow Doritos by giving $10 to a gay-rights group, according to Time magazine.

In response to Huckabee’s rants, left-wing gay-rights advocate Dan Savage offered what may have been an opening salvo in the current culture war, saying “You don’t have a right to live in a world without bags of gay chips.”

But is the lack of a trans-Cracker Jill going to sit well with the Ts in the LGBTQIA+ ranks? After all, the trans community, a group that comprises less than one-half of 1 percent of the U.S. population, surely deserves the same “representation” as blacks and Hispanics.

The answer is probably not. That’s because the WSF is all-in on the trans-athlete issue.

Not long ago the group released a “position paper” on trans athletes. Its position was pretty clear.

Those in charge of sports “should accommodate transgender athletes to ensure access to locker rooms, showers, and toilet facilities appropriate for their gender identity,” the paper said. And when it rhetorically asked if trans women had a physical advantage over biological women, the WSF bluntly answered: “No.”

“If a young person transitions from male to female prior to puberty, as in the case of some transgender people, no accommodation is necessary at all and this student should be treated as any other competitor in girls’ or women’s sports,” the group said, raising no objection to prepubescent boys and girls swapping sexes.

“Additionally, if a transgender student transitions after puberty, medical experts increasingly agree that the effects of taking female hormones negate any strength and muscular advantage that testosterone may have provided,” the WSF added. That is, if the athlete has completed the shift.

As Thomas showed, men who are midway, so to speak, can easily destroy biological women in their chosen sport.

“Our Foundation is an ally, advocate, and catalyst to help unlock the possibilities in every girl and woman through the power of sport,” Danette Leighton, CEO of the WSF, said in a statement.

“Representation matters – it encourages and inspires the next generation. It’s wonderful to see Cracker Jill come to life, emphasizing the power that representation can have by celebrating women who’ve broken barriers.” Presumably, “women” such as Lia Thomas. 

Someone should ask Leighton a simple follow-up question: What is a woman?

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