Conservative commentator Matt Walsh blasted former President Donald Trump for seeking a truce in the battle over Bud Light.
On his podcast on Wednesday, the Daily Wire star ripped Trump for seeking to upend the most successful boycott ever engineered by conservatives.
Walsh was responding to news that Trump had urged his fans to surrender in the ongoing boycott of Bud Light has torpedoed sales of America’s once best-selling beer by 30% since last April.
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“If we back off, take our foot off their throats without getting the apology, then we will have rescued defeat from the jaws of victory,” Walsh argued. “One of the greatest conservative cultural victories in recent times will turn into one of our greatest self-owns in recent times.”
The boycott was a reaction to a special can the company made for transgender activist Dylan Mulvaney. Bud Light’s commemorative outreach last April lauded Mulvaney, a biological man who identifies as a woman, for achieving a year of “girlhood.” The campaign cost three top Bud Light marketing executives their jobs.
Yet this week, as the Tampa Free Press reported, Trump joined prominent conservatives such as music legend Kid Rock and UFC chairman Dana White in calling for an end to the boycott.
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are, am building a list, and might just release it for the World to see,” Trump wrote on his social media platform Truth Social.
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“Why not, the Radical Left does it viciously to well-run, Conservative companies – and people! Very nasty, but it’s the way they play the game!”
“On the other hand,” Trump continued, “Anheuser-Busch spends $700 Million a year with our GREAT Farmers, employ 65 thousand Americans, of which 1,500 are Veterans, and is a Founding Corporate Partner of Folds of Honor, which provides Scholarships for families of fallen Servicemen & Women. They’ve raised over $30,000,000 and given 44,000 Scholarships.”
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!”
Walsh, who in June 2022 released a groundbreaking documentary called “What is a Woman?” that trashed the gender ideology movement, was having none of it.
Walsh noted that Trump’s “olive branch” to Anheuser-Busch and call to give the beermaker a “second chance” came just as Jeff Miller, a GOP lobbyist for Anheuser-Busch and close ally of former GOP House Speaker Kevin McCarthy, was organizing a fundraiser for Trump.
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Some tickets to the event raked in as much as $10,000 apiece, said Walsh.
“Let me be among the many here to say no. Hell no, definitely not,” said Walsh. “The Bud light boycott is not ending. There is no strategic reason to end it.”
Trump, he maintained, certainly gave no “strategic argument” for ending the boycott of Bud Light, which he added is actually foreign- owned.
“Let’s be nice to this international corporate brand” was definitely not good enough, Walsh added.
Bud Light, he said, “went woke and decided to push transgenderism.”
“And in response conservatives organized for the first time ever in history to launch a successful boycott that actually worked. And now the argument is that we should back off of it just to be nice, just to be nice to this international mega corporation ’cause we feel bad for them.”
“That’s the argument. And no.”
Walsh said the problem for Bud Light is that the boycott has “metastasized” to such that “it’s like a terminal illness.”
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“They can never really get rid of it because the brand itself is just seen as lame, right? People see it as the gay beer. That’s how it’s seen and … it doesn’t matter who tries to rebrand it, even Donald Trump himself, can’t make it not lame anymore.”
“If you see your friend drinking a Bud light, you’re gonna make fun of him now. You’re gonna make jokes about it. You’re never gonna not make a joke about it. … They did that to themselves, unfortunately for them,” said Walsh.
The commentator argued that to end the boycott requires Bud Light to make an “explicit concession.” So far, the company has refused to do so.
That concession “would only need to be an apology,” Walsh added. “That’s it. They say we shouldn’t have done that. We apologize. Like literally two sentences would be enough. And, and, and I think most people would say, yeah, it’s still a gay beer. I’m not interested in it. But yeah, OK, the boycott’s up. Fine. You apologized. We’ll move on.”
“It’s all they have to do and they haven’t. And until they do, the boycott needs to remain,” he said.
Walsh argued that conservatives need to behave like leftists, and not relent.
“The left never does that, they’d never do that. … They actually don’t get bored of winning,” Walsh argued. “And even sometimes when they get an apology, they still don’t stop.”
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“So to me, this is very simple. Bud Light is a crappy product. … They’re reaping the consequences of their own choices. And there’s only one simple thing they need to do to … in order for it to stop. And they haven’t done that thing. They haven’t given the apology.”
“Is that being a fighter now? Take your foot off the throat without a concession and then help them, help them recover from the consequences of their own actions. No, no, no. Hell no. Not gonna happen. And that’s it,” he said.
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