A new educational resource for real estate agents developed by North America’s largest training and coaching firm, Buffini & Company, was unveiled at the kickoff event of the 2020 REALTORS® Conference & Expo on Monday. Speaking alongside National Association of Realtors® CEO Bob Goldberg, Buffini & Company’s Founder & Chairman Brian Buffini introduced the 14-week program, 100 Days to Greatness®, designed primarily to help new and incoming agents build long-term success and for existing agents looking to jumpstart their businesses.
“I’ve long admired Brian’s ability to motivate and inspire our industry, and I know we have a shared passion for creating a strong path of success for Realtors®, especially those who are new to the field,” Goldberg told thousands of Realtors® tuned in virtually to Monday’s event. “At NAR, our job is to provide members with the resources and support they need to make their businesses thrive, and this partnership is part of that commitment to their success.”
Registration will be offered to NAR members at a discount through the association’s REALTOR Benefits® Program. In addition, brokers can offer 100 Days to Greatness® as a mentor/facilitator to support their agents as they work to complete the course.
The course features 21 modules of video training and embeds other important NAR resources that new members should be aware of as they begin to build their businesses. The program focuses on helping agents develop skills in specific areas, including building a database, hosting open houses, listing presentations and handling price reductions. As part of their enrollment, agents receive a training workbook, professionally-designed marketing materials and access to the Online Resource Center offering interactive role plays, support videos and other helpful resources.
While holding agents accountable for each week’s action steps, the program generates a steady stream of quality leads for agents while helping them build a unique, individualized database. It also highlights strategies for money management and financial planning, an area of focus NAR has worked to address through its Center for Financial Wellness.
“We’re proud to partner with the National Association of Realtors® to help agents launch their careers,” said Buffini. “100 Days to Greatness® is the most comprehensive training program for real estate agents on the market today. With this program, agents will set the foundation for a professional career that will withstand the test of time and get them quickly on the road to building a successful real estate business.”
Buffini & Company has trained and coached more than three million agents from 37 countries since its inception in 1996. In the U.S., Buffini & Company-coached agents earn more than nine times the average agent’s annual income.
On Monday, Goldberg told the group that he knew NAR needed to step in after hearing from countless broker owners about new agents who enter the field with excitement but quickly fizzle out due to the difficulties of managing their day-to-day business operations.
“For broker owners, supporting this program means helping to put a stop to the churn of new agents in whom you are investing by ensuring they are trained well from the very beginning with the help of a well-respected leader like Brian,” Goldberg concluded.