Bud Light continues to attempt to crawl out of the financial and public relations hole dug by its partnership with Dylan Mulvaney.
According to The Washington Times on Wednesday, Anheuser-Busch, the maker of Bud Light, suggested in a letter to its distributors that the debacle generated by its involvement with the transgender influencer was an outside job.
Sales of Bud Light have plummeted 26% since April 1 because of the blowback from conservatives.
That includes Florida Gov. Ron DeSantis and Rep. Marjorie Taylor Greene of Georgia. +
In the news: Know Your Audience: Bud Light Sales Topple 26 Percent Following Dylan Debacle
As The Free Press reported last month, DeSantis told an interviewer, “Why do you want to drink Bud Light? Honestly, that’s like them rubbing our faces in it. And it’s like these companies, if they never have any response, they’re just gonna keep doing it.”
According to the Times, Anheuser-Busch told its distributors, “This was one single can, given to one social media influencer.”
“It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
“Anheuser-Busch did not intend to create controversy or make a political statement,” that letter continued.
The Times noted that the controversy erupted once Mulvaney, a biological male who identifies as a woman, posted a video on social media while dressed as Audrey Hepburn’s character in “Breakfast at Tiffany’s” and swigging a Bud Light and showing off a can with Mulvaney’s image on it.
In the news: Florida Man Reveals Flaws In Liberals’ Gender Ideology With A Game Of Poker
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” the company’s letter added.
“Since that time, the lack of oversight and control over marketing decisions has been addressed, and a new VP of Bud Light marketing has been announced,” the letter added.
That referred to the firing of two top executives who oversaw Bud Light’s marketing strategy.
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