Reports emerged last week that CNN and its new head honcho, Chris Licht, wanted to lure the left-wing hosts of MSNBC’s “Morning Joe” over to his network.
Summarizing some of those accounts, the New York Post reported that Licht once tried to steal the husband-and-wife team of Joe Scarborough and Mika Brzezinski when he was in charge of CBS’s morning program. Licht had inroads with the couple since he once worked as executive producer on “Morning Joe.”
Licht has raised eyebrows among the leftist mainstream media since taking over at CNN. That’s because he is trying to pull the network back from the brink of wokeism and appeal to middle Americans by being more focused on news and being more centrist.
But it’s hard to see how Licht poaching the notoriously anti-Trump, anti-GOP Scarborough and Brzezinski would help that perception – although it might help CNN’s dismal ratings for morning programming.
On Tuesday, Fox News released a report on the cable news rating chase for last week, and it wasn’t pretty for Fox’s competitors.
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Its morning broadcast, “FOX & Friends,” “continued to crush the competition with a 70-week winning streak in the mornings across all categories and a 74-week winning streak with the advertiser-coveted 25-54 demo(graphic),” Fox stated.
“FOX & Friends” drew 1.22 million viewers and 181,000 in the 25-54 bracket.
On the other hand, CNN’s “New Day” had an audience of just 371,000, including only 72,000 between ages 25 and 54.
As for “Morning Joe,” Scarborough and Brzezinski pulled 911,000 viewers and 99,000 in the 25-54 age group.
In short, while the less-than-dynamic duo at MSNBC could seriously boost CNN, they still cannot snag even half of the crowd watching “FOX & Friends.”
Fox’s dominance of daytime broadcasting doesn’t end with the early shows, or with its cable competition.
The network reported that its three programs between 9 a.m. and noon – “America’s Newsroom, “The Faulkner Focus” and “Outnumbered” each pulled in more than 1.5 million viewers. Each one topped both the third ho9ur of “Good Morning America” and NBC’s “Today with Hoda and Jenna.”
Meanwhile, the Post noted that Scarborough and Brzezinski are in contract talks since their deal with MSNBC expires at the end of 2022. Scarborough reportedly wants $31 million a year, apparently for just himself.
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