Last week the producers of the Grammys put “Satan” front and center with a headlining performance by singer Sam Smith, who was outfitted in red, horn-sprouting Luciferish attire during his rendition of his song “Unholy.”
But while Hollywood wants America literally on the highway to hell, to borrow from AC-DC, a Christian group today wants Jesus Christ to get center stage.
According to The Blaze, the group He Gets Us plans to spend $20 million on ads during Super Bowl LVII.
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One of the prominent players in the ad campaign is Hobby Lobby founder David Green.
The Blaze noted that the Super Bowl commercial is just the highlight of an ongoing billion-dollar multimedia promotion of Christianity’s central figure.
He Gets Us initially started with billboard ads, online banner ads, and a YouTube channel.
It has grown to become a staple of broadcasts to the wider culture, including NFL games and even last week’s Grammys.
On its website, He Gets Us argues Christ is much discussed but “still misunderstood.” They seek to bring clarity to who He really is.
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The group adamantly notes that it is comprised of “Jesus fans and followers.”
They describe themselves as “People who believe he was much more than just a good guy and a profound teacher. And that Jesus is the son of God, who came to Earth, died, and was resurrected, then returned to heaven and is alive today.”
Yet they don’t claim or seek to be political in their messaging.
“We’re not ‘left’ or ‘right’ or a political organization of any kind. We’re also not affiliated with any particular church or denomination. We simply want everyone to understand the authentic Jesus as he’s depicted in the Bible — the Jesus of radical forgiveness, compassion, and love.”
“Our hope is that you see how Jesus experienced challenges and emotions just like we have. We want to provide a safe place to ask questions, including the tough ones,” He Gets Us says.
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“We’re confident that as people clearly understand, read, and learn for themselves about who Jesus is, they’ll find wisdom, hope, and peace unlike any other offered.”
It’s expected that more than 100 million people will receive that message during the showdown between the Philadelphia Eagles and the Kansas City Chiefs.
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