Former President Donald Trump is gaining traction with Hispanic male voters, outperforming Vice President Kamala Harris in a recent AP/NORC poll released on Friday. The poll showed that 42% of Hispanic men believe Trump would make a good president, compared to 36% who feel the same about Harris.
While Harris maintains her support among Hispanic women, with 50% backing her compared to 30% for Trump, the former president’s gains among Hispanic voters highlight a widening gender gap that could challenge the Harris campaign.
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Overall, Harris remains favored among Hispanic voters, with 43% saying she would make a good president, while 40% disagree. In contrast, 36% believe Trump would make a good president, but a majority—53%—said he would not.
The poll also indicated that Hispanic voters prioritize the economy, healthcare, crime, and immigration as key issues for the upcoming election.
According to a separate September NBC/Telemundo/CNBC poll, Trump holds an edge over Harris in handling both immigration and the economy.
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Although Harris is leading among Hispanic voters, she is underperforming compared to past Democratic candidates. In 2020, President Joe Biden secured 65% of the Hispanic vote, while Trump garnered 32%. In 2016, Hillary Clinton won 66% of the Hispanic vote, with Trump receiving 28%.
Trump’s increasing support among Hispanic voters could pose a challenge for Harris in key swing states like Arizona and Nevada, where Latinos make up around one-third of the population. While Democrats have won Nevada in the last four election cycles, Arizona has largely leaned Republican, except in 1996 and 2020.
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The RealClearPolling averages show Trump slightly ahead in both states, with a 0.2-point lead in Nevada and a 0.5-point advantage in Arizona. The AP/NORC poll surveyed 2,028 Hispanic voters nationwide from September 12 to 16, with a margin of error of 3.1 percentage points.
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