Former President Donald Trump reactivated his X account on Monday for the first time in a year, just hours before a live interview with billionaire Elon Musk, the platform’s owner.
A two-and-a-half-minute campaign video marked Trump’s return to X, which he had previously shared on other social media platforms and at campaign events.
The video, which portrays him as a political target amid multiple criminal indictments, was followed by at least four additional posts within the next two hours.
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Among these posts were a promotion for his upcoming interview with Musk at 8 p.m. EDT and a jab at Vice President Kamala Harris, whom he called a “SAN FRANCISCO RADICAL.”
This activity on X comes after a long hiatus. Trump’s last post was his Fulton County Jail mugshot in 2023. Prior to that, his final post was an announcement two days after the January 6, 2021, insurrection stating that he would not attend President Joe Biden’s inauguration.
In conjunction with his return to the platform, Trump’s campaign began running ads on X under his @realDonaldTrump account ahead of the interview with Musk. However, data on the campaign’s spending on these ads was not yet available in X’s political advertising log, which updates periodically.
Previously, Trump’s campaign had utilized the @TeamTrump account rather than the former president’s personal account for advertising on X.
Trump’s renewed activity on X comes when Trump Media & Technology Group, the company behind his social media platform Truth Social, reported a significant financial loss.
According to its latest financial results released earlier this month, the company recorded a loss of more than $16 million and a nearly 30 percent decline in revenue compared to the same quarter last year. Trump is the company’s largest stakeholder, with shares valued at approximately $3 billion.
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