A class action lawsuit has been filed against General Mills, alleging that their popular Cocoa Puffs cereal contains dangerous levels of lead, exceeding California’s safety standards.
The lawsuit, filed by plaintiff Mark Tobin in the United States District Court for the Northern District of California on July 19, claims that General Mills failed to disclose this information to consumers, particularly parents of children who are the primary target market for the cereal.
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The lawsuit further alleges that the company’s omission is a violation of California’s Proposition 65, which requires businesses to warn consumers about significant exposures to chemicals known to cause cancer, birth defects, or other reproductive harm. Lead exposure is particularly concerning in children as it can lead to developmental delays and learning difficulties.
The plaintiff, represented by Naomi Spector of KamberLaw, is seeking restitution, injunctive relief, compensatory and punitive damages, and attorneys’ fees. The lawsuit also accuses General Mills of unfair and unlawful business practices, deceptive advertising, and violations of the Consumer Legal Remedies Act.
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General Mills has yet to respond publicly to the allegations.
This lawsuit comes amidst growing concerns about the presence of heavy metals in food products, particularly those marketed toward children.
As the case progresses, it could have significant implications for consumer safety regulations and corporate transparency in the food industry.
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