The University of Florida has been named the seventh-best school in the US for a career in marketing, according to a new study released Tuesday.
Digital marketing agency Hennessey Digital analyzed more than 1,300 US universities to find the best ones for a future career in marketing.
They looked at 11 factors, including the percentage of business and marketing degrees awarded in a year, the number of undergraduate students, the number of marketing bachelors awarded in a year, and marketing graduate median earnings after ten years.
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These factors were then indexed to create an overall quality score of 100.
1. CUNY Bernard M Baruch College, New York – Quality score: 72.16 out of 100
CUNY Bernard M Baruch College in New York ranked as the best university in America for a marketing career, with an overall quality score of 72.16 out of 100.
With around 15,483 undergraduate students, the school has the 16th highest percentage of marketing and business degrees awarded per year as a proportion of all degrees, at 76%.
Marketing graduates at the school can also expect to earn a median salary of $64,013 four years after graduating, which is 13.5% higher than the average salary ($56,375) for the other schools in the study.
Ten years after starting university, the median salary of a graduate from the school is $71,078, which is nearly $20,000 more than the average across all schools in the study ($52,940). According to the most recent annual data, there were 442 bachelor’s degrees awarded in marketing at CUNY, Bernard M Baruch College.
2. University of Pennsylvania, Philadelphia – Quality score: 69.4 out of 100
The University of Pennsylvania in Philadelphia is the second-best US university for a marketing career, with an overall quality score of 68.44 out of 100.
The university, which is home to around 10,644 undergraduate students, had the highest average salary for marketing graduates four years after graduating, at an impressive salary of $117,639.
The median salary of students from the university 10 years after starting is $112,761 per year, which was the second highest of any school in the analysis, behind Massachusetts Institute of Technology (MIT).
The University of Pennsylvania also had the joint third highest degree completion rate at 96%, 93 bachelor’s degrees awarded in marketing in the most recent year of data and 19% of all degrees were awarded for marketing and business.
3. Western Governors University, Utah – Quality score: 69.12 out of 100
Western Governors University in Salt Lake City, Utah, is the third-best university for a marketing career, with an overall quality score of 69.81 out of 100.
The school has approximately 107,952 undergraduate students and 25% of degrees awarded at the university are for business and marketing.
The average salary for marketing graduates four years after graduating is $71,576, while the average salary for students 10 years of entry is $52,911. Western Governors University awarded 527 bachelor’s degrees in marketing in the most recent year of study.
4. Arizona State University Campus Immersion, Arizona – Quality score: 68.32
Arizona State University Campus Immersion is the fourth best university in the US for a marketing career, based in Tempe, with an overall quality score of 68.32 out of 100.
Arizona State has approximately 64,216 undergraduate students, and the percentage of marketing and business degrees awarded per year is 23%.
Marketing graduate average earnings four years after graduating were found to be $64,683, while the median salary for any given subject ten years after starting university was found to be $58,967. The number of bachelor’s degrees awarded in marketing at Arizona State University Campus Immersion was found to be 1,409.
5. Michigan State University, Michigan – Quality score: 68.22 out of 100
Michigan State University in East Lansing, Michigan, ranked as the fifth best US university for a marketing career, with an overall quality score of 68.22 out of 100.
16% of all degrees were awarded for business and marketing at the university, and 277 bachelor’s degrees were given for marketing, in the most recent year of study.
Marketing graduates from the school can expect to earn an average of $78,148 per year, four years after graduating, and the average earnings across the whole school 10 years after entry is $64,566.
The best universities and colleges for a marketing career:
| Rank | University/College | Quality score / 100 |
| 1. | CUNY Bernard M Baruch College | 71.35 |
| 2. | University of Pennsylvania | 69.40 |
| 3. | Western Governors University | 69.12 |
| 4. | Arizona State University Campus Immersion | 68.32 |
| 5. | Michigan State University | 68.22 |
| 6. | Purdue University-Main Campus | 68.12 |
| 7. | University of Florida | 66.70 |
| 8. | University of Illinois Urbana-Champaign | 66.61 |
| 9. | University of Wisconsin-Madison | 66.38 |
| 10. | San Jose State University | 66.14 |
Jason Hennessey, CEO of Hennessey Digital commented on these findings saying:
“Choosing which university or college to attend is a huge decision. With the mounting cost of tuition fees, it’s important to choose a school that not only provides the opportunity to pursue your dream career, but also one that enables you to tackle your student debt once you have graduated.
“Our data considered various factors that make a university great for a future career in marketing, including the proportion of marketing degrees awarded and how much graduates can expect to earn after graduating in this field.
“Additionally, we considered more general factors about each school, such as the number of undergraduate students and admission rates, to account for how easy or difficult they are to get into.
“Overall, the research should be a helpful resource for those wanting to pursue a career in marketing, making applying for the most appropriate universities a slightly easier task.”
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